Charity representations of distant others
An analysis of charity adverts in UK national weekend newspapers, March to August 2021, examining how distant others are represented in print.
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The reports
Findings, published in full
Each study is available to read and download. Free to cite and build on for students, researchers and practitioners.
Charity advertising and direct mail
A study of UK charity direct-mail campaigns from March 2021 to March 2022. The envelopes, letters and asks that arrive on the doormat.
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How AI-generated imagery is entering charity communications, and what it means for the representation of the people charities set out to help.
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Behind the reports
Every report draws on the open database of charity communications.
The database catalogues adverts, inserts and mailouts by charity, publication, subject and date, so findings can be traced back to the source material and re-examined by others.
Explore the archive to run your own analysis of how UK charities portray the people they aim to help.
Open the database →