Who Owns the Story

In partnership with Amref Health Africa, the ‘Who Owns the Story?’ study involved two appeal packs going head-to-head with supporters, the first time live financial responses to fundraising campaigns have been tested by a charity.

Two appeal packs were sent out to about 1800 people on Amref UK’s supporter database. The first pack was created by Patrick Malachi, a community health worker in Nairobi, Kenya, who controlled all editorial decisions, took, and selected the images, and told the story in his own words, while the second was created by Amref with the help of a professional photographer and told in the voice of the INGO.

Radi-Aid Research

Radi-Aid Research is a collaboration project between the Norwegian Students’ and Academics’ International Assistance Fund (SAIH) and the School of International Development at the University of East Anglia.

We talked to 74 respondents in six African countries to get a sense of what people in aid-receiving communities think about aid communication.

Read the Radi-Aid report here

Why Does Media Matter for Development?

This comprehensive four-week course shows the ways that international development is conceptualised, imagined and communicated as an area of study.

Students decipher the ways in which these understandings impact individuals living in different parts of the world, and how the media can shape, address and enhance key ideas and debates.

Through a range of different case studies – including in Kenya’s capital Nairobi – students discover the integral role of the media and communication in development processes and social change.

Students address key ideas, concepts and debates about media representations of development, community media, participatory media, public media and the use of social media within international development campaigns.

Sign up for the Why Does Media Matter for Development course here