David Girling is an Associate Professor and Director of Research Communication in the School of Global Development (DEV) at the University of East Anglia, UK.

David’s research focuses on two main areas: social media for development and humanitarian communication. He is particularly interested in how imagery is used in development communications and led on a research study of visual communication in six African countries. He recently completed a research project, Who Owns the Story in collaboration with Jess Crombie. The research tests charity versus  participant-led storytelling in fundraising. 



David is a Chartered Marketer with over 20 years marketing and communications experience in the public and non-profit sector. David has been actively involved on a number of committees and judging panels including The Chartered Institute of Marketing Higher Education Group, The Chartered Institute of Marketing Charity Group, HEIST Awards for Marketing Excellence and the Rusty/Golden Radiator awards for online videos promoting best practice in development communication. His interests are multidisciplinary, but has particular expertise in strategic marketing, communications, PR, branding, digital and social media.

David is co-director of the MA Media and Global Development course at the University of East Anglia and teaches on a variety of different modules at both undergraduate and postgraduate level.